Jet Airways Essay Example for Free

Jet Airways Essay Naresh Goyal, who already owned JetAir (Private) Limited (which provided sales and marketing for foreign airlines in India) took advantage of this opportunity by setting up Jet Airways as a fullservice scheduled airline that would give competition to state-owned Indian Airlines. Indian Airlines had enjoyed a monopoly in the domestic market between 1953, when all major Indian air transport providers were nationalised under the Air Corporations Act (1953), and January 1994, when the Air Corporations Act was repealed, following which Jet Airways received scheduled airline status. Jet Airways’ 45 destinations include most of the big cities in India. International destinations include Kathmandu, Colombo, Singapore, Kuala Lumpur, Londons Heathrow Airport, Bangkok, Brussels and Newark. Jet Airways was the first private airline in India to fly to international destinations. It started international operations in March 2004 between Chennai and Colombo after it had been cleared by the Government of India to operate scheduled services to international destinations. MACRO ENVIRONMENT FACTORS: Economic Economic environment of India and world affects the airline industry to a great extent. Factors like fluctuations in global fuel prices, exchange rates, slowdown etc have varying impact on the way Jet Airways has been operating in this sector. One of the most important aspect that has greatly affected the worlds transportation system is the high fuel price. Besides high taxes, jet fuel prices have become costlier than crude oil prices which have greatly affected the bottom-line for many airlines including Jet Airways. State taxes on ATF available through government agencies vary between 4% and 30%, making the fuel 30% to 50% costlier than the global average. In Tamil Nadu, Karnataka, Bihar, Madhya Pradesh, Gujarat, West Bengal, Maharashtra and Himachal Pradesh the cess is 25% or higher. The three listed airline companies – Jet Airways, Kingfisher and SpiceJet – all of which reported losses in the quarter ending December 2011, blamed rising ATF cost for their bad financial performance. In February 2012, the Centre gave a nod to direct import of ATF on a case-to-case basis But once airlines start importing ATF, traffic at the countrys congested ports is likely to increase, making matters worse for exporters and importers. Airlines will also have to factor in the cost of transporting ATF from the various ports in the country to airports around the country, something which could eventually lead to increase in the ATF cost. Jet Airways in its financial report has also indicated the losses that it has incurred due to rupee depreciation. It has been reported that revenue from exceptional items decreased by 61% from Rs. 18,919 lakhs in Fiscal 2011 to Rs. 7,319 lakhs in Fiscal 2012 mainly on account of depreciation of the Rupee against the Dollar in the current year. Even in the past Jet Airways has experienced slowdown because of global recession. In 2008 during recession, Jet Airways was forced to discontinue the following routes: Ahmedabad–London, Amritsar–London, Bangalore–Brussels and Mumbai–Shanghai– San Francisco. It also had to put an indefinite delay on its expansion plans. Naresh Goyal, Jet Airways promoter is unable to put in more funds via his holding company due to FDI restrictions. He holds 80% in Jet Airways through Tailwinds. He claims NRI status, where 100% ownership is allowed. However, Goyal’s investment is via Tailwinds, which is considered FDI by the Indian government. Tailwinds is registered in the Isle of Man. In India, only 49% FDI investment is permissible in aviation. Airline business is a complicated one and only airlines would be interested in investing domestic carriers. The government is looking at allowing foreign airlines to invest in domestic carriers but there would be no change in FDI cap of 49%. In this 49%, currently foreign airlines are not allowed to participate. So if this change happens then there would be inflow of funds from foreign airlines. The announcement of ECB (External Commercial Borrowing) with a limit $1 billion in the Budget 2012 will also give some relief to debt ridden airline companies. Shareholding Naresh Goyal 80% FII 6. 7% DII 7% Public hold 6. 3% Social The backbone of the airline industry is people. Individuals in the management, technical and crew are responsible for undertaking the task of serving their customers with utmost care and excellence. These individuals are trained and tailored to the industrys needs before they are allowed to work. They need to meet certain standards of service and technical knowledge designed to satisfy the customers. For this reason the players invest millions of dollars to improve the knowledge of their workers. Jet Airways plans to set up a marketing services firm and launch an aviation training academy, with a total investment of Rs 1 crore. The proposal is, however, subjected to regulatory approvals, including those from the Foreign Investment Promotion Board and the Reserve Bank of India. The proposed academy would be based in Mumbai and offer certificate courses in in-flight services, ticket reservation and check-in services, according to a brochure brought out for the institute. Operations in the northeast are guided by the governments Route Dispersal Guidelines (RDG) which entails that all Indian carriers fly to the northeast and other remote parts of the country, more so as a social obligation. After posting a loss of Rs 298 crore in the last quarter, Jet Airways has sought government clearance to scale down its flights to the northeastern region by about half to stem the losses. Technological Technological factors in macroenvironment are the most dramatic forces in changing the market place. They help the business to create new products and harness new opportunities. Jet Airways makes strategic use of the latest technology to interact with passengers at a global level. Its significant presence on social media platforms like Facebook, Twitter, LinkedIn, YouTube and Flickr ensures increase in awareness and reach of the company brand. The companys growth on the social media networking platform has been noteworthy registering an exponential increase in the number of followers and fans on Twitter and Facebook. In the coming year, the Company aims to introduce state-of-the-art mobile applications for Android, iPhone, BlackBerry and Windows mobile phones. These applications will provide passengers with a convenient and seamless option to book tickets, check-in, access their JetPrivilege account etc. using their mobile phones. Additionally, the Company intends to commence the use of 2D Mobile Bar-coded boarding passes for guests who have checked-in for their flights, thus providing a paperless travel experience. Political In India, one can never over-look the political factors which influence each and every industry existing in the country. Like it or not, the political interference has to be present everywhere. Given below are a few of the political factors with respect to the airline industry: The airline industry is very susceptible to changes in the political environment. One instance of Government Policy resulting in great uncertainty is the fact that the Indian Government has not allowed foreign airlines to participate in FDI in aviation as yet. So the airline industry, which is currently facing draught of funds can still not expect foreign players to chip in. International airlines are greatly affected by trade relations that their country has with others. Unless governments of the two countries trade with each other, there could be restrictions of flying into particular area leading to a loss of potential air traffic (e. g. Pakistan India) Political factors can also affect the day-to-day working of the airline industry. For instance, in 2009, Jet Airways announced plans to lay-off 1800 employees that were undergoing probation with the Company. What happened was a PR disaster for the Airline. First the laid off employees suddenly became socialist in their approach and later went a step further managing to politicize the whole matter by seeking support from MNSs Raj Thackeray. Other parties and sundry ministers then followed the suit and jumped into the bandwagon, until the Jet Management had to revert the decision and ask laid off employees to join the duty back. Legal and Regulatory Operating in a cross border network of alliances and partnerships, multinational companies like Jet airways are subject to international and national regulations in terms of assignment of routes and destinations; international aviation regulations; partners legal standing as well as local laws. These constraints not only leave little room for airlines to operate but are also the sources for its highly efficient value chain. Another aspect is industrial relations. Personnel in the airlines industry from pilots to cabin crew to technicians everyone work in the capacity and provisions given by the laws prevalent globally. For this reason, everyone is cognizant of their rights to legal aid if required. Since most of the airline personnel in the world have associations and unions they tend to have an upper hand over management. The management therefore has to comply with their demands if it is within the capacity of the law Not only is this but the airlines also subject to strict safety, hygiene and efficient regulations. Airlines that do not deliver services according to international standards do not only lose out in the competition but are also subjected to aviation penalties. The principal regulatory authority that regulates the civil aviation sector in India is the Director General of Civil Aviation, or DGCA. To operate scheduled services in India, an airline requires an operating permit from the DGCA. This permit is required to be renewed on a year-to-year basis. An airline incorporated in India and operating scheduled services is also required to register all its aircraft with the DGCA, save and except aircraft which are wet leased. On July 10 2012 aviation regulator E K Bharat Bhushan was abruptly removed from his key position in the backdrop of his tough stance against debt-ridden Kingfisher Airlines over its failure to pay salaries to its employees. Newly-appointed chief of the Directorate-General of Civil Aviation Prashant Sukul on 13th July 2012 asked all airlines to strictly adhere to prescribed safety standards. Demographics Indian aviation industry promises huge growth potential due to large and growing middle class population, favorable demographics, rapid economic growth, higher disposable incomes, rising aspirations of the middle class, and overall low penetration levels (less than 3%). Few prominent factors we need to look at from demographics perspective: Working age population India is blessed with a young and growing population. India has amongst the best demographic ratio globally and this would continue to improve over next three to four decades. As compared to children and elderly, a relatively higher percentage of the earning population travels by air to save working hours and for business. The rising proportion of people of working age also implies higher disposable income as pressure on household for the needs of dependent children elderly comes down. Both the above factors along with a growing working age population would lead to higher demand for air travel. Exploding Middle Class McKinsey Global Institute (MGI) predicts that the India’s middle class will reach 583 million from the current 50 million by 2025. With this exploding middle class the demand for air travel is bound to go up in a unidirectional way. Nuclear families increase Increasing VFR (Visiting Friends and Relatives) Travel The traditional ‘joint-family’ system in India is rapidly breaking up. With increasing expenses and with more people migrating to cities for work, people are increasingly opting for nuclear and small families. This trend of smaller families has also bought a change to their lifestyles, with friends relatives visiting more frequently and families taking more vacations – implying greater frequency of travel. Air travel is finding a growing proportion of this additional travel, with smaller families making air travel for the entire family more affordable. Increasing Employment Growing employment means higher disposable income, more business travel and higher opportunity cost of travel time. All these contribute to higher demand for air travel. Increasing Leisure Travel Tourism accounts only for 2. 5% of India’s GDP, versus 6% in Asia Pacific and 5. 3% in China. However this ratio is fast changing with India emerging amongst the fast growing tourism destinations in the world.

Nelson Mandela :: essays research papers

South-Africa was settled by Dutch spaking whites, the boers, in the seventeenth century. Later they were followed by the British, who they several times fought against to keep the power. In 1948 the white people felt that the bladks threatened their position, so the national party, that has formed all the governments since then, introduced the policy of apartheid. Apartheid is a term that originally is Dutch and means separation. The system was in practice used to retain the white minority's economical, political and cultural supremacy. There came new laws that devided the population into white, black, coloured and Asian groups. the foundation of apartheid was already made when the first European settlers came to South-Africa, and since then the suppressed have been fighting to abolish it. Maybe the most famous opponent of the apartheid regime throughout the years have been Nelson Rolihlahla Mandela. He went to college to study law in1938, but already two years later he was expelled because he participated in a student strike. Luckily Mandela got a job at daytime so he could study in the evenings, and in 1942 he received his university degree. Mandela has been politically involved since he was a teenager, nad already as a twentysix year old he started his political career in the African National congress - ANC (Black people established the African National Congress in 1912 to fight against apartheid and for civil disobedience). Nelson early became one of the most important leaders in the party because ofhis strong opposition against aparheid. Mandela was jailed for the first time in 1952 for having arrranged a peaceful civil rights campaign. This demonstration did no change any of the apartheid laws, but the work wasnt useless. When some got arrested, others came to take the arresteds place. the number of members in ANC rose from 10000 to 100000. The racial discrimination created a special concord among all the people that was called "non-white". The campaign got attention also internationally. The participants dicipøine, their self sacrificing work and relationship to eachother was noticed all over the world. After a while Nelson Mandela was considered South-Africa's national foregrounds-figure in international media. ANC was banned in 1960 because the party opposed strongly to white supremacy. Mandela was forced to work underground, but he managed to travel abroad to obtain support and understanding. He turned up in the most unexpected places, and even had speeches at big conferences.

Tanglewood

Develop a detailed selection plan for this position. In this case, you should determine what you want to measure by analyzing KSAOs from the Job description and the information on organizational culture in the case, and fitting the selection measures into the plan format as shown in Exhibit 8. 2 in the book. The current selection methods are the experience check, education check, Marshfield Applicant Exam, and the Retail Knowledge Test. Do not include the current interview as part of the selection plan. Selection Plan Format for Managerial Position at Tanglewood Major KSAO CategoryNecessary for selection? Edc EXC MAE RKT 1 . Communication skills x 2. Knowledge of organizational policies and regulations 3. Decision making Judgment/skills 4. Managerial skills 6. Reasoning abilities 7. Knowledge of personal management regulations 8. Knowledge of retail management: policies and practices 9. Technical knowledge 10. Strategic abilities. Ability to develop solutions to complex conflicts. Y 1 1 . Skill in interpreting and analyzing financial data and performing financial operations. Y RKT = Retail Knowledge Test 3. Develop initial interview questions.Staffing services believes that a half-hour nterview will be appropriate, with about 3 minutes per interview question. They would like 5 behavioral interview questions and 5 situational interview questions. Each interview question should have a very specific KSAO target as shown in the example. Behavioral Questions: 1 . Tell me about a time when you had to make a decision that benefitted the company, but went against your personal values. 2. Tell me about a time you had to go beyond your comfort zone and personal limits to satisfy an unhappy customer. 3.Tell me about a time you received news that an employee was violating workplace regulations. How did you confront that employee and go about solving the conflict? 4. Tell me about a time you offered constructive criticism to an employee regarding workplace responsibilities. How did you broach the subject and create an effective solution to the problem that the employee both clearly understood and willingly complied with? 5. Tell me about a time you received a complaint about one of your employees. How did you approach the matter and bring up the subject with the employee?Situational Questions: 1. Suppose you received an anonymous complaint that a certain employee was sexually harassing other employees in the workplace. How would you handle the situation? 2. Suppose an irate customer demands compensation that exceeds company policy (i. e a large discount or store credit in a situation where it is not a valid option). How would you resolve the conflict and ensure customer satisfaction? 3. An employee has been engaging in dishonest and illegal activity. While it is not felony activity, there can be legal repercussions.How do you deal with this employee? Would there be legal repercussions? 4. An employee is not correctly and fully meeting Job responsibili ties and expectations. This employee reports to another manager in the store. Who would you confront about the issue, and how would you handle the situation? meeting your goal for sales. You are expected to increase sales dramatically in order to remain as close to your sales goal as possible. How do you go about this, and what steps would you take? 4. Develop a scoring key for each interview question.This means you will have ten different scoring keys. Question 1 Job Title Department Manager Item Description Requires applicant to provide a response where they struggled between personal values and Job responsibilities and how they overcame this. Performance Dimensions Task: identify Job duties and compare to ethical issues Knowledge: legal issues, duties, personal values Skill: decision making Ability: conflict solving Question Tell me about a time when you had to make a decision that benefitted the company, but went against your personal values.Scoring Key 1: Applicant fails to men tion a specific incident 2: Applicants mentions a situation, but fails to mention a solution. 3: Applicant identifies a solution and provides and acceptable solution. 4: Applicant successfully identifies a significant situation and provides a solution in a way that exhibits their kills and abilities. Interviewer Comments Legal issues are not so much important as exhibition of skills and abilities regarding job duties and personal values. Question 2 Requires applicant to explain a time they provided excellent customer service.Performance Dimensions Task: Identify customer in need, effectively seek a solution which results in customer satisfaction. Knowledge: customer service Skill: Judgment Ability: Effective communication; inductive reasoning. Tell me about a time you had to go beyond your comfort zone and personal limits to satisfy an unhappy customer. Scoring Key : Applicant fails to mention concepts related to customer service. 2: Applicant Applicant identifies concepts related t o customer service and provides a solution. 4: Applicant fulfills requirements of 3, and exhibits KSAOs.Interviewer Comments Applicant was satisfied with the question and thought it greatly contributed to the interview process. Question 3 Behavioral interview question requiring the applicant to provide a response about an employee violating workplace regulations. Performance Dimensions Task: Absorb information about employee violation, confront employee in an ethical, rofessional manner. Knowledge: personal management Skill: Communication skills, personal management, Judgment and decision making Ability: Effective communication, reasoning, listening aptitude.Question Tell me about a time you received news that an employee was violating workplace Scoring Key 1: Applicant fails to mention a situation. 2: Applicant mentions a situation, but fails to provide a solution. 3: Applicant provides a situation and a solution. 4. Applicant fulfills requirements listed in 3, and also exhibits ex pected KSAOs. Interviewer Comments Applicant felt this was a personal question. Question 4: Behavioral question asking applicant to identify a situation where they had to offer constructive criticism to an employee.Performance Dimensions Task: Offer constructive criticism to an employee that is not meeting workplace standards. Knowledge: personal management, effective communication skills Skill: effective mentoring, reasoning, personal management Ability: Effective communication Tell me about a time you offered constructive criticism to an employee regarding complied with? Scoring Key 1: Applicant fails to mention an applicable situation : Applicant mentions an applicable situation, but fails to mention how they resolved the problem. 3. Applicant identifies a situation and a solution. . Applicant fulfills requirements for score 3, and exhibits KSAOs in their explanation. Method of approach is crucial, as are ethical considerations. Question 5 Behavioral question in which applicant i s asked to respond to a customer complaint about an employee. Performance Dimensions Task: Listen to complaint. Use decision making skills to approach employee and propose an effective solution. Knowledge: Personal management, legal/workplace egulations. Skill: decision making, conflict resolution Ability: Communication, listening aptitude, decision making.Question Tell me about a time you received a complaint about one of your employees. How did you approach the matter and bring up the subject with the employee? Scoring Key 1: Applicant fails to find a workplace solution to solve the conflict at hand. 2: Applicant uses limited reasoning to find a solution to the problem. Uses communication skills. 3. Applicant uses reasonable Judgment, communication skills and inductive reasoning. 4: Applicant meets requirements of score 3, and also emonstrates excellent personal management concepts.Interviewer Comments Legalities may not be necessary considerations for this question, depending on the complaint. Question 6 Situational question asking the applicant to address legal concerns and resolve the conflict at hand. Performance Dimensions Task: Process concerns. Talk with offending employee and discuss legal repercussions. Knowledge: Knowledge of law and workplace regulations Skill: Problem solving, employee directing Ability: Effective communication of protocol Suppose you received an anonymous complaint that a certain employee was sexually arassing other employees in the workplace.How would you handle the situation? 1 : Applicant fails to mention legal concepts and how they addressed the situation with such 2: Applicant shows sufficient knowledge of legal concepts. 3: Applicant demonstrates sufficient knowledge of legal concepts and provides conflict resolution. 4: Applicant fulfills requirements of score 3, and also demonstrates effective application of preventative measures to ensure the conflict does not happen again. Interviewer Comments Candidate felt this was a well-worded question that addressed an important workplace issue.Candidate felt it is important for managers to be able to effectively Question 7 Situational question requiring applicant to provide an original solution based on personal Judgment to effectively resolve the conflict. Product Dimension Task: Communicate effectively with the customer. Knowledge: customer service practices, company policies Skill: Judgment, decision making Ability: effective communication, decision making, develop original solution to conflict Suppose an irate customer demands compensation that exceeds company policy (i. a large discount or store credit in a situation where it is not a valid option). How would you resolve the conflict and ensure customer satisfaction? Scoring Key 1 : Applicant fails to demonstrate customer service practices knowledge and fails to comply with company policy 2: Applicant sufficiently follows company policy, but fails to demonstrate customer service knowledge. 3: Applicant sufficiently follows company policy and customer service practices. 4: Applicant complies with company policy and demonstrates excellent customer service practices.Interviewer Comments Candidate felt this was a great question for a common situation in the retail industry. Question 8 A situational question asking candidate to respond to a situation with legal repercussions. Product Dimensions Task: Engage in documentation and gathering of evidence against employee. Approach employee and take disciplinary action and compose an effective solution to prevent repeat offenses. Knowledge: legal procedures, inductive reasoning, communication.Skill: inductive reasoning, application of legal procedures, communication Ability: Effective problem solving/reasoning, effective communication, personal management Question An employee has been engaging in dishonest and illegal activity. While it is not felony activity, there can be legal repercussions. How do you deal with this employee? Would there be legal repercussions? Scoring Key 1: Applicant fails to mention consequences and legal ramifications. 2: Applicant demonstrates sufficient knowledge for legal repercussions, but not the relevance to the situation.Does not provide a satisfactory solution. 3: Applicant demonstrates sufficient knowledge of legal repercussions, and effectively implements them. 4: Applicant fills requirements of score 3, and also an innovative, original solution to ensure the conflict does not arise again. Interviewer Comments Candidate felt this was especially crucial to the interview process, as legal issues are Question 9 Situational question that requires employer to eliminate performance issues and demonstrate knowledge and accurate observation of employee interaction with other managers.Product Dimensions Task: Communicate with appropriate individuals regarding the issue and effectively eliminate lack of production. Knowledge: personal management, company policy and job requirements knowledge Sk ill: decision making, communication, personal management Ability: effective communication An employee is not correctly and fully meeting Job responsibilities and expectations. This employee reports to another manager in the store. Who would you confront about the issue, and how would you handle the situation?Scoring Key 1 : Applicant shows knowledge of personal management, but fails to provide a detailed course of action. 2: Applicant demonstrates knowledge of personal management, gives an answer but does not completely resolve the conflict 3: Applicant shows knowledge of personal management, and provides a solution and successfully resolves performance issues. 4: Applicant meets requirements of score , and also thoroughly discusses preventative actions taken. Interviewer Comments Candidate felt that incident documentation and repercussions were necessary.Question 10 Situational question requiring the candidate to formulate effective methods to increase sales. Product Dimensions Tas k: Formulate effective strategies to increase sales. Knowledge: sales processes. Skill: Rational decision making. Ability: Communication practices, inductive reasoning, composition of original and innovative solutions. Question Suppose you are halfway through a financial quarter and are nowhere close to steps would you take? Scoring Key : Applicant's plan fails to mention sales concepts and solution is not creative enough. : Applicant develops a sufficient plan, but it is clear they are not confident or knowledgeable enough in this field. Again, solution is not creative enough. 3: forecasting and concepts. Solution is acceptable. 4: Applicant meets requirements of number 3, and also demonstrates a thorough understanding of sales concepts and is able to provide an effective, original solution to the problem. Interviewer Comments Perhaps in future interviews ask candidates to supply a personal example of when they had to do something like this.

Julius Caesar - Rise to Prominence - Free Essay Example

Sample details Pages: 4 Words: 1261 Downloads: 10 Date added: 2019/03/26 Category History Essay Level High school Tags: Julius Caesar Essay Did you like this example? It was 44 B.C. and two men had very different views on the future for Rome, one a leader and one a protector. Both men were in high positions of honor and had great ideas for the city rising to success but neither of them would live to see their visions through. Don’t waste time! Our writers will create an original "Julius Caesar Rise to Prominence" essay for you Create order Marcus Brutus was a respected but naive man with sincere intentions for Rome and Julius Caesar was a general rising to power. On one hand, Marcus Brutus had good intentions, however; his means of achieving them were gravely flawed. On the other hand, Julius Caesar, hungry for power and approval by the citizens, had been too arrogant which dangerously affected his future. Neither man knew what was due to come. In the play, The Tragedy Of Julius Caesar, William Shakespeare writes about the pivotal moments in which two very well respected and important men cause their own demise. Julius Caesar and Marcus Brutus are powerful men whose tragic endings are caused by their differing intentions and faulty traits Character and outlook are two traits that define a character. In the situation of Brutus and Caesar, these are traits that they differ to a great extent and when all is said and done ends up being a key factor in their fall out of power. Marcus Brutus was a politically noble man that followed what he considered to be right and genuinely did what he thought was best for the citizens of Rome, however; he was too trusting. His honorable ideals led him to be manipulated and ultimately turned out to be his fatal flaw. Caesar was a Roman general and statesman that was exceptionally bright and clever. His political talents are somewhat the reasons he became such a successful ruler but his arrogance ultimately caused his demise. Brutus’ and Caesars’ character is portrayed as very different. This is shown when the conspirators ask for Ceasar to allow Metellus Cimber for enfranchisement, he replies, â€Å"I am constant as the northern star,/ Of whose true-fix’d and resting quality/ There is no fellow in the firmament† (3.1.66-68). This quote demonstrates Caesars character in how he arrogant he is. He views himself as supreme leader and is furious they would even ask. His arrogance, for example, is s hown right before he and Decius head to the Senate, Decius explains how someone else will take the crown if he didnt go. While Caesar is still considering to stay home for Calpurnia, Decius adds that he would lose public regard if he was influenced so easily by a woman. Whereas Caesar was arrogant, yet cunning and generous, Brutus was known to be honorable. Even Marc Antony, a man who he betrayed, had said, â€Å"This was the noblest Roman of them all:/All the conspirators, save only he,/Did that they did in envy of great Caesar† ( citation)this signifies even though he wronged Antony, his character is still seen as honorable. Brutus’ honorability is shown when the conspiracy is formed. Brutus believes that all the men there are honorable so he decides not to take an oath. Overall, Caesar and Brutus were both respectable and admirable but Caesars arrogance damaged his credibility and in spite of the fact that Brutus was honorable, he was too trusting which led him to be manipulated into doing something he would regret. Both Caesar’s and Brutus’ personalities seem to influence their intentions regarding Rome. Caesar wants the power to rule Rome as he pleases, whereas Brutus wants to save Rome and for it to be safe and pros perous. For instance, Caesar is offered the crown three times before he faints on the stage. Not because he does not want the crown, but because he wants the rabblement to want him unconditionally. Before the conspiracy was formed and Cassius had not manipulated Brutus, Brutus was worried for the sake of Rome. Brutus was anxious that Caesar would rise to power and lose his humility and become what Cassius says he will. In his garden, Brutus construes himself, â€Å"Then lest he may, prevent/And, therefore, think him as a serpents egg/When hatched, would his kind grow mischievous† (2.1.26-34) this quote shows me how Brutus truly feels towards Caesar coming to power because there is no one for him to lie to but himself. After Cassius’ manipulation, Brutus truly feels as though he must kill Caesar to save Rome. Caesar, however; has no intentions on trying to save Rome. Caesar is an egotistic yet brave guy that fears nothing but losing power. When Calpurnia is worried about Caesar he tells her, â€Å"Cowards die many times before their deaths,/The valiant never taste of death but once.† (2.1.32-33) this signifies how brave he really is and does not waste precious hours of his life anticipating what could or could not happen. However, this also demonstrates how sure he is that he would not die which soon proves to be fatally wrong. At this point, Caesar and Brutus had dangerously af fected their futures. Caesars arrogance and Brutus’ means of achieving his goals end up being their fatal flaws. Caesar’s and Brutus’ intentions regarding Rome lead them to both of their deaths and both at the hands of Brutus. On March 15th, 44 B.C Julius Caesar was killed on the steps of the senate-house after the conspirators asked for the enfranchisement of Metellus Cimber, and being too arrogant to allow it. Seconds later, as he sees his death is at the hands of his friend he mutters, â€Å"et tu brute†, signifying, and you, Brutus? Ironically, two years later on October 23, Marcus Brutus kills himself after the defeat at the second battle of Philippi. While Brutus is talking with Strato, he says, â€Å" Caesar, now be still;/ I killed not thee with half so good a will† (5.5.50-51) this quote demonstrates how Brutus wants to kill himself more than he wanted to kill Caesar. Brutus final words assure that what he does now is twice as pure as what he did to Caesar, who is avenged by this act. Although at the time killing, Caesar seems like the only way to achieve hi s goal, he now sees he made a mistake. Caesar, however, was not afraid of death and was, perhaps, maybe a little too brave about it. This is shown when Caesar says, Of all the wonders that I have heard, It seems to me most strange that men should fear; Seeing death, a necessary end, Will come when it will come (Act II, Scene 2) This demonstrates Caesar†s true feeling towards death and his views on the necessary end. He believes only cowards would actually fear their own demise; he is not a coward. For instance, when Brutus kills Caesar, Caesar says â€Å"et tu brute† which signifies that although he is not scared he is completely confused about the betrayal of one of his closest friends. To summarize, Ceasar and Brutus both have a tragic ending at the hands of Brutus that was ultimately caused by arrogance and naivete. To conclude, Caesar and Brutus are two influential men in positions of power, whose tragic, fatal and disturbing endings are caused by their conflicting intentions and defective traits. Brutus is an honorable man that was manipulated by his brother-in-law due to his naivete. Brutus wanted the best for Rome but in the end would never see his ideas become reality. Caesar is a brave and generous man fighting for the common people. His intentions may have been flawed but he ultimately was an honorable man that did not deserve his tragic ending.